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How to create mental health content for diverse audiences
In some communities, telling your grandmother you're seeing a therapist would bring shame to the entire family. In others, therapy is as routine as seeing a dentist. Mental health content that ignores this reality serves only one group and excludes everyone else. If your organization publishes mental health content for a general audience, you're probably making assumptions you don't even realize. English-speaking. Middle-class. Therapy-positive. Insured. Those defaults aren't

Amanda Thomas
Mar 86 min read


Behind the scenes: How I research and write mental health blog posts
"How long does it take you to write a blog post?" It's one of the most common questions I get from health care organizations and nonprofits. The real answer: longer than you'd expect. And that's intentional. You can't rush mental health content. The person reading your blog at 2 a.m., wondering if they need help, deserves more than surface-level advice pulled from a quick Google search. Process matters as much as the final product. If you've ever wondered what actually goes i

Amanda Thomas
Feb 218 min read


5 mental health content mistakes (and how to fix them)
Mental health content either builds trust or breaks it. There's not much middle ground. If your healthcare organization publishes mental health blogs, these five common mistakes could undermine your credibility and mission.

Amanda Thomas
Feb 216 min read
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